The Services Aspire2 Sell
There are 6 Primary Income Generating Services for Aspire2Group Media Services Ltd:
All Aspects of Primary Income will be Followed & Pursued.
Company & Celebrities Sponsorships & Endorsements
Without doubt the subject of Mental Health is now attracting for all the right and positive reasons wide spread interest from Companies, Celebrities and the Media. The Lloyds Bank Television Commercial 2018, points out that “one in four of its customers suffer from mental health”. There are now more Celebrities coming forward speaking about Mental Health and the impact it has had on their personal lives.
Aspire2Group will seek Company and Celebrity Financial Endorsements. This will be promoted on the lines of “Why Wouldn’t You Want To Invest”. We certainly believe that a five year contract can be negotiated with a Company who wants to be seen promoting and supporting Mental Health. A Commercial Company could support the whole or a part of the Aspire2Groups Services, such as the Aspire2Radio Station. Preferably we are seeking one sponsorship for the whole of the Company.
Celebrities are also playing their role in the promotion of better Mental Health Services and
the combating of Social Stigma & Social Exclusion. Once again Aspire2Group believe that Celebrities would want to be seen endorsing this Company. This could be done financially or by contributing to Airtime, Events Participation, Using the Media Pod or signing up to the Website and Social Media Platforms.
The aim of Aspire2Group Media Services is to offer a Company a partnership, they sponsor Aspire2Group for 3/5 years and we promote them on all our services. Aspire2Group estimate conservatively that there are a potential 20 million people in the UK connected to Mental Health, from a commercial point this has huge ‘potential marketing opportunities’. This is not about exploitation of Service Users, these are bold business facts, truth & reality.
Aspire2Group Media Services will distribute 30% of net profit across 12 Mental Health Charities & Organisations. This offers companies & advertisers the chance to demonstrate excellent Corporate Social responsibility, “why wouldn’t you want to work with a potential 20 million consumers”.
DAB Radio Station
Aspire2 Radio will broadcast 24/7 for 52 weeks of the year. Between 07.00 and 19.00 Monday to Friday it will advertise 30 second commercials in slots of 6 on the hour and half hour, this is 4 less than most radio stations. The cost of each commercial advert per 100.000 listeners is 20p. (Sourced from RAJAR & Google 2018. This equates at £200 per commercial advert. Aspire2Group firmly believe that we can reach 100,000 listeners per week in the first year. This brings an hourly income rate of 12x £200, £2,400 per hour, 12 hours per day, £28.800, five days per week, £144,000, 52 weeks a year, £7,488,000.
All Companies advertising on Aspire2 Radio must support the HEARD Campaign.
Campaign Promotions
Aspire2Group believe that a certain number of Companies will want to advertise Campaign Promotional information relevant to our particular listener. These will be offered in packages and may be promoted at weekends.
Website Advertising
The Aspire2 Radio Station will be interlinked with the Company Website. The moment you click onto our website page the radio station is broadcasting. This offers Companies a further opportunity of advertising. Aspire2Group believe that they will have 2,000,000 hits per month to their Website. Advertising packages and deals will be formulated for those companies wishing to advertise on both.
Live Events & Outside Broadcasts
Aspire2 Radio will attend live outside music & news events, conferences & interviewing members of the public for latest news and views on mental health from across the 8 regions of the United Kingdom. Companies and Organisations requesting are attendance can not only pay for commercial advertising promoting their event and the programme on air, but can also pay for our attendance.
Recording Studio
The Recording Studio will allow Professional & Semi Professional artists to use the Recording Studio between Thursday to Saturday, 10.00 – 22.00 hours for a professional fee. The daily income will be £1,000 per day, split across the 10 hours, £100 per hour for the use of equipment, staff and refreshments. This generates £3,000 per week and provides an annual income of £156,000 per annum.
Why Radio Advertising Works – A Proven Business Model
Radio is Everywhere, Aspire Radio will be listened to in the Home, Cafe’s, Pubs, Shops, Hospitals, Prisons, in Peoples Cars, on Peoples P.C’s, on their Tablets and Mobile Phones.
Radio is perceived to be a friend. Listeners use radio for emotional reasons – to lift their spirits, to dedicate a song to a loved one, to alleviate boredom when driving or while doing daily chores. This leads to them seeing radio as a kind of friend and this is a valuable context for an advertiser to appear in.
Radio offers advertisers efficient targeting. Aspire Radio can schedule adverts for companies to target they’re most interested in talking to. For instance, if you’re a motor dealer – why not talk to your target audience when they are in the car – on the school run or when they’re going to or from work?
Radio Advertising is exceptional value for money – it delivers almost as much ROI as TV advertising but for a fraction of the cost.
With increasingly savvy and astute customers and the rise of On Demand TV its harder to offer advertisers a media solution that isn’t going to suffer from an ad avoidance. Commercial radio listeners happily accept good quality radio commercials and don’t avoid them in the way they do with other media channels.
Advertisers are always on the front page with radio – 30 second of “one-to-one” time directly with their listeners.
A recent survey found that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%
Repetition works – if people miss an advert – it’ll be on again, and again and again.
Consumer Engagement
DAB Listening Statistics
● Latest accepted industry listening figures state that 59% of the population aged 15 tune into DAB radio each week. ( Source RAJAR)
● Digital Radio has become more popular than listening over FM and AM for the first time, according to new RAJAR figures.
● In 2018 57% of homes in the UK have DAB Radio compared with 54% the year before.
● 31 Million adults in the UK now own a DAB Radio
● 75% of major roads are covered by DAB signal
● 55% of people listen to DAB in their car and over 85% of new cars are equipped as standard with DAB – Formerly the sole preserve of FM
For more information contact peter@aspire2.org.uk